Digital Media Management Strategy that Wins and Grows Fans
Contents & outcomes
Content Marketing is a strategic approach to manage a brand’s narrative through the delivery of content that continually connects with its audience across the digital landscape. This program aims to provide an overview of the construct of a brand narrative and the strategic thinking behind the programming of a media network of multiple social media accounts.
You will learn to appreciate the players and roles involved in the content space and the importance of channel branding and channel point-of-view. You will also find out how content and the brand narrative fit into the overall business strategy as well as how to prepare a content sourcing plan.
By the end of the program, you will craft a brand narrative and story world for your own brand by applying the concepts imparted and plan a programming grid and schedule that considers budgets, marketing objectives and simple analytics.
Target audience
This program is intended for Marketing Leads, Customer Leads, Communication Leads, Content Managers or Entrepreneurs who need to be the guardian of their brand and directs how brand is perceived and experienced by the different publics across the different digital media platforms.
Course details and duration
This program runs for a total of 14 hours and is offered in both English and Mandarin Chinese.
Course Fee
S$ 650 per participant including assessment fee.
Program Facilitator
Ryo Leong has spent more than 20 years in the media industry, starting in branding and promotions before moving to content and channel management. His creative concepts have won several awards in Promax World and New York Festivals. He was also the commissioning editor for the Best Preschool Programme of Asia TV Awards 2016. Ryo is currently a consultant and trainer in Digital and Content Marketing, using a story inception approach to direct brands’ narratives.
For enquiries on further details or course fees, please contact us at admin@apda.com.sg or +65 8156 3458